Local Spotlight: Worthy + Badass

Worthy + Badass, what a name right? Well it’s not just a name it’s a movement, it’s a passion, and it’s Justine. Justine is the Boss Babe behind this killer business and brand! Worthy + Badass is a local small business that creates a collection of minimalistic jewelry and stationery. She also partners with other creatives on her site, teaches classes, and tries to expand her offerings constantly; like to “badass” t-shirts and NC state Christmas ornaments. I actually found Justine through Instagram with her necklaces and then was able to connect at a Girl Tribe pop-up before attending her event.

More about her later, but let me tell you why I chose this business to feature! I was lucky enough to attend an event and photoshoot held by Justine on the 4th of January. I walked into the building and instantly heard music and laughter. I entered the room and saw a DJ, Photographers, and Hair and Makeup artists- all volunteering. Volunteering their time for a day to make women feel powerful, beautiful, and well, worthy. Balloons on the floor, jewelry displayed, and women everywhere. Women of all ages, races, and from different paths of life. It was the most beautiful and overwhelming first take I have had at an event in a long time. An event that completely embodied the message it pitched.

Justine, picture by LunahZon

Before I got my chance in front of the camera…which was hysterical and fun, I pulled Justine aside. If you ever get the chance to meet her, you’ll know who she is as her warmth radiates through the room and makes you instantly comfortable. So why did she build w + b? Two years ago after she came back from Basic, she wanted to rebrand the company she had into something that defined her more now than it did before. She opened up about her struggles and how building her business from a passion project helped her cope and grow. This rebrand whole heartedly represented how she now felt in the world and how she wanted to make more women feel.

I asked her to describe w + b in three words. Simple. Quality. Powerful. I attest to those words. I love my state necklace I have because it is simple and beautiful, I wear it often. It’s made of quality materials and if you haven’t gotten the feels already, this business has a powerful message.

Now the hard question, I asked her to describe herself in three words and I loved it. Badass. Innovative. Determined, although she more eloquently said “Bulldozer” first! My favorite answer from Justine though was when I asked her about her inspiration. All of her stamps for her collection come from a personal place. Each symbolizes something so personal, especially the butterfly and bee necklaces. The minute she started to answer the question, she lit up even more and you could tell that she puts so much of herself into her craft. She’s a hustler and she’s a fighter.

Picture by LunahZon

I was inspired and empowered by this event. I connected with women and listened to their stories. There was a flood of joy that washed over you at that event! It was a no brainer that I would feature Worthy + Badass. Justine has a stamping event coming up for Valentine’s Day as well as a few events TBD that she hinted at. She also does custom work if you’re looking for a gift for someone special or to treat yourself! Make sure you follow her and support her journey. You can find her on Instagram and Facebook.

I wanted to share something with you guys that Justine asked each woman to share which evoked a lot of thought for me. “What makes you worthy + badass?” In short, my spirit and story makes me worthy + badass. In my life I have been tested often and failed some, but with each challenge I learned more about myself. I gained confidence and I learned my value. I found my worth sometimes in the darkest of struggles I faced. My story is still a work in progress, but you can bet that with each struggle I’ll have a story for it. A story that will be full of my accomplishments, failures, and most importantly, my lessons. A story that will embody my resilience and toughness- dare I say badass-ness . I could be more specific, but this isn’t the post for it. So I hope this small piece of myself is enough of a window into my soul.

Ask yourself the same question and own whatever comes to mind. You are worthy and you’re a badass, in case you needed someone to remind you!

So will you guys be checking out Worthy + Badass? Let me know if you do! Have a local place or business you want me to check out? Make sure you reach out to let me know and you might just see it as a local spotlight! As always, thank you for stopping by and I’ll see you next time.

xx Alicia

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